Digital Trust: More than Just a Business Buzzword

Last year, no business conversation was complete without someone using the words “digital transformation.” This year the essential phrase appears to be “digital trust.” But what does digital trust actually mean and how does it affect the cybersecurity landscape?

In simple terms, digital trust can be defined as the confidence people have in an organization’s ability to keep their digital data secure and to handle it with integrity and accountability. Digital trust is seen as critical to the long-term success of enterprises in a connected world.

What does digital trust mean for cybersecurity?

Cybersecurity has evolved around the need to protect data, devices, networks and processes in the digital world. For the industry, digital trust essentially means two things: a need to build trust in a company’s digital operations, and the ability to ensure they can enable digital trust for you.

Building trust

In the beginning, it was all about computer security confined largely to the IT team. As organizations became more digital and began to understand the value of data, protection evolved into information security, with business-literate security teams and Chief Information Security Officers. Now that connectivity is pervasive and embedded, security is all about trust and integrity, and your role is to build and maintain digital trust across the business and to manage risk and mitigate the impact of cyberthreats.

In other words, in today’s ultra-connected world, cybersecurity is no longer simply about protecting hardware and software, but about safeguarding your digital organization and the vast volumes of data it creates.

As a result, the role and responsibility of cybersecurity has changed. Security now sits at the very heart of a customer’s business, and you should trust your vendor.

Building trust in cybersecurity vendors

The journey to being trustworthy is inevitable in an online world increasingly challenged by uncertainty, headline making cyber-attacks and criminal scams. Regardless of the security provider your company chooses, you deserve to know that your important information is in safe hands.

For individual security vendors this requires they be open about products and processes, and being able to provide evidence of their integrity. This means making source and update code, processes etc., accessible for review by others, despite the potential risks. This gives external sources clear visibility, and strengthens trust for the vendor. We see a continuous and growing interest from businesses to learn more about how our security products work and how our data is processed[…] Read more »….