With the impact of COVID-19, along with rapidly changing customer behaviors and new digital advances, it is clear that the role of the Chief Marketing Officer has evolved in the last 18 months.
The priorities in digital marketing have dramatically increased in most organizations, which has resulted in a boost in most CMO’s budgets. The company’s messaging can go through more channels than ever before and with more data to collect, it’s easier for the CMO to become overwhelmed. Given the weight of that responsibility, the search for the most transformative solutions that enable them to protect the enterprise is constant and the need to stay ahead of the curve, a must.
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