APIs as Products:
Strategies and Best Practices for Monetization

**Registration for the virtual panel
is closed and is at capacity.

Organizations that want to create internal momentum and adoption around their APIs, offer APIs externally to third-parties, or create new revenue streams through monetization, you need to think about your APIs as products. This talk examines the key guidelines needed to define your APIs as products, build the framework to operationalize your API program, and design and execute an implementation plan for monetization.

Virtual panel presented by:

Downloadable Content:

Enterprise Hub Datasheet: Discover a customizable API Hub for developers, partners, and customers to find and connect to a company’s API

Building an Enterprise API Program eBook: APIs enable companies to monetize data, cultivate partnerships, and unlock innovation. An effective API strategy is critical to realizing these benefits. Read this ebook to learn how to design and implement an API strategy built for your business.

The State of Enterprise APIs Survey: conducted by Vanson Bourne, this survey of 300 global IT leaders examines the current API landscape, highlighting adoption and usage trends and challenges.

APIs as Products Webinar: We share best practices for using APIs to achieve your digital business goals.

Sunlife Customer Story: Learn how Sun Life Financial connects business lines and regions through a one-stop shop for its APIs that brings better digital experiences to its customers.

Event Speakers

Alex Walling
Field CTO
Rapid
MODERATOR

Read Bio »

Alex is Rapid’s Field CTO, establishing the company’s go-to-market strategy from a technical perspective. After holding a number of different roles at RapidAPI, Alex’s ability to speak about the product and company strategy from a technical perspective is vital to the sales strategy. Alex joined the RapidAPI team after meeting the team at a hackathon they were sponsoring and immediately recognizing the value that RapidAPI was providing to developers all over the world.

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Anandh Asokan
VP – Enterprise Integration
Thrivent

Artem Pashkin
Director – Engineering
GlobalLogic

Benjamin Vulpes
Director – Software Engineering
SeaWorld Parks & Entertainment

Speaker:
Michael Booth, Senior Director of Sales, TigerGraph

Read Bio »

Michael Booth is a Senior Director of Sales for TigerGraph with more than 25 years of experience working with Analytics and Business Intelligence capabilities supporting Financial Services Organizations.

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Agenda

3:00pm-3:10pm (EST)

Opening Remarks & Executive Introductions

3:10pm-3:30pm (EST)

Host Introduction

3:30pm-4:00pm (EST)

Fireside Chat Hosted by Rapid

4:00pm-4:30pm (EST)

Executive Discussion

RapidAPI is the world’s largest API Hub, providing millions of developers with a single connected experience to build, consume, manage, and monetize their APIs. For enterprise organizations, RapidAPI offers RapidAPI Enterprise Hub, a private, customizable version of the public hub that enables the company’s developers, customers, and partners to find, manage, and connect to hundreds of internal APIs, as well as external API subscriptions. RapidAPI simplifies the API development lifecycle, enabling users and organizations to streamline collaboration and bring software applications to market more rapidly.

Title Representation

Industry Breakdown

Org. Size by Revenue

Got questions? We’ve got answers!

Why should I attend?

Your time is valuable and we make sure to make the most of it! We take the time to figure out your challenges and customize your experience to meet your needs. Our agendas are tailored to your feedback and we pride ourselves in covering the most cutting-edge content delivered by renowned industry experts. Look forward to building enduring partnerships and together we’ll go straight to the top.

Where is the event taking place?

The event is by invitation-only. The location will be released to all attendees once your registration has been confirmed.

What is the dress code?

We recommend business attire. Most attendees wear suits or comparable attire. Ties are optional.

Can I bring a colleague with me?

Yes! We always urge our members to refer their colleagues! We love adding new members to the community, especially if they come highly recommended by a current member. Either have them reach out to your Apex POC or have them fill out the Member Registration Form.

What if I have dietary restrictions?

No problem! Please let your Apex POC know as soon as possible in order for us to work with the venue on providing alternate options for you at the event.

What if I want to speak at an assembly?

Apex is always looking for speakers that can contribute their valuable insight. If you would like to speak, please contact your Apex POC or fill out the Speaker Registration Form on the Assemblies page. Please keep in mind that we receive many inquiries for speaking and sessions are available on a first come first served basis. But no need to worry, we have plenty of opportunities available at future assemblies.

I plan on being in attendance, but what if something comes up and I have to cancel?

We understand that something may come up on your calendar! Before canceling with us, please know that we will have a separate room for attendees to step out for work-related activities (meetings, emails, conference calls, etc.). If you must cancel, we just ask that you let us know at least 48 hours in advance so that we can open up the waitlist for another member.